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StrategySoman Chainani

Creator-Controlled Adaptation

Protect an adaptation by retaining leverage and assembling the team yourself

Difficulty
Expert
Time to result
~months to results
Steps
6
Confidence
93%

Chainani's protection strategy is to delay transfer until he can assemble the adaptation team rather than accept the largest offer and hope promises survive. He paired a producer known for faithful children's adaptations with a producer experienced in blockbuster fairy tales, combining fidelity with scale. He wrote the first script drafts to establish direction, then helped select a screenwriter who both handled studio requirements and cared about the books. Continued review of each draft kept him informed after stepping back to write later novels. The mechanism cannot guarantee a good film, but it replaces passive trust with retained leverage, evidence-based partner selection, complementary roles, and sustained creator participation.

Origin

Chainani developed this approach after a studio collapsed six weeks before shooting his first film, erasing a year and a half of preparation.

Core principles

  • 01Keep leverage until the right collaborators are available
  • 02Choose for fidelity and execution rather than price alone
  • 03Combine complementary strengths on the producing team
  • 04Stay involved long enough to establish the direction
  • 05Use an existing audience as evidence of accountability

How to run it

  1. 1

    Retain leverage

    Hold the property until you can evaluate complete teams and terms rather than reacting to the first attractive offer.

    Watch out Verbal enthusiasm does not substitute for control in the agreement and team structure.

  2. 2

    Define the integrity test

    State what must remain faithful and what practical capabilities the adaptation requires.

    Pro tip Separate fidelity to the work from literal preservation of every scene.

  3. 3

    Build complementary leadership

    Select collaborators whose demonstrated strengths cover both creative integrity and the scale of execution.

    Pro tip Inspect completed work rather than relying on assurances about future behavior.

  4. 4

    Set the early direction

    Write, co-write, or closely review the initial drafts so the adaptation begins from an informed interpretation.

    Watch out Early ambiguity compounds once more stakeholders and production costs arrive.

  5. 5

    Hand off selectively

    When another writer takes over, choose someone able to incorporate studio needs without abandoning the source.

    Pro tip Personal knowledge of the source can be useful evidence of commitment.

  6. 6

    Maintain review

    Read successive drafts and stay engaged at the points where creator input can still change the outcome.

    Watch out Participation lowers risk but cannot guarantee the final production will succeed.

In the wild

Pairing fidelity with blockbuster experience

For The School for Good and Evil, Chainani brought together Jane Startz, known for faithful children's adaptations, and Joe Roth, an experienced blockbuster fairy-tale producer. He wrote early drafts and later reviewed David Magee's drafts.

The adaptation team combined source fidelity, large-scale production experience, and continuing author oversight.

Common mistakes

Taking the highest offer

Price alone says little about whether the chosen team can preserve the work and execute the adaptation.

Trusting promises passively

Good intentions at the sale stage do not remove later studio incentives, personnel changes, or production constraints.

Is it for you?

Best for

It is best for authors with enough leverage to choose partners and remain involved in an adaptation.

Not ideal for

It is not ideal when the creator has no negotiating leverage or lacks the expertise and time to contribute constructively.

From the transcript

I got to pick who it was I didn't just go with whoever gave you know the the best offer

Soman Chainani · 53:00

I got to make sure that I wrote the first couple drafts of the script to make sure that we were in the right direction

Soman Chainani · 54:00

hold on to it until you put together the right team yourself you don't just hand it over

Soman Chainani · 54:30

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