The full index
Frameworks
Every named framework pulled from the show — searchable, filterable, and structured down to the steps, examples, and mistakes.
23 frameworks
Objective, Strategy, Tactics
Refuse to pick tactics until the objective is deconstructed into a strategy.
Subtract Until the Baggage Is Gone
Keep halving the product until you find the version you were complicating for no reason.
The Delight Budget
Lose money on the part customers keep for twenty years, and make every component a deliberate choice.
The Kitty Test Pilots Protocol
Replace focus groups of strangers with filmed sessions in real living rooms, five copies at a time, judged on one question.
Position Over Prediction
Stop optimizing the moment of decision; optimize the position you arrive in
The Four Lenses of Strategy
Read systems, time, games and empathy before you pick a single tactic
Unfreeze the TAM Ceiling
Never cap penetration at the historical norm — a genuinely better product grows the pie.
Put a Network on Top of Waste
Find a fragmented industry full of slack, lay a network over it, and build liquidity city by city.
Replace Before You Remove
Do not casually denigrate an institution unless you can name what fills the hole.
Death Bars Backcasting
Start from what actually kills people your age, then work backwards to today.
The Read-Everything Credential Substitute
Exhaust the field's entire literature, then invite them to test you instead of your transcript.
Win Conditions Before Brainstorming
Write the short list of things the finished thing must do, or you will stay in brainstorming mode forever.
Constants Into Variables
Find the assumptions everyone treats as fixed, watch which ones are becoming negotiable, and you have located the next decade's volatility.
Go Where the Action Is
Relocate to your field's epicenter to multiply preparation, opportunity, and luck
The Value-Maximizing Window
Every company has a peak selling window — know if you're the exception
Why Now? The Market-Opening Lens
Big companies get built where a shift just opened a closed market
Exit As Tactical Retreat
Leaving is a manoeuvre, not a destination: retreat to defensible ground, compound resources there, then move back out.
Open Source as a Defensive Weapon
Commoditise the layer a rival wants to own before their proprietary advantage compounds
Push Into the Zone of Being Doubted
If everyone understands what you are doing, you are being complacent
Goal Metrics with Counter-Metrics
Pair every goal metric with a counter-metric that catches its negative side effects
Invest Only in Star Businesses
Back the market leader in a high-growth niche and let compounding do the work
Reconnaissance Before You Commit
Take small nibbling passes to map the terrain before you make the real move
Wave or Widen: The Trajectory Decision
Decide whether to keep riding a fading movement or widen the envelope of who you are